Bird × Atlanta
An Atlanta brand film, from an open brief through production and post.
ScopeCreative direction · Atlanta location production · Editing & color
My role
Creative direction · Camera · Lighting & audio · Editing · Color
An open-ended product brief became a brand film rooted in Atlanta. Riders, streets and movement give Bird a setting people can recognize.
I helped shape the direction through client discovery, then personally handled camera, lighting, audio, editing and color. The frames below show the visual approach: the product in use, grounded in the people and streets around it.
My contribution
From direction
to delivery.
Define the direction
Helped develop the film through client discovery. The finished direction puts the product in use, with the riders and the city sharing the frame.
Shoot in Atlanta
Personally handled camera, lighting and audio. The selected frames below move between riders at an intersection, travel through the city, and the product in a bike lane.
Build the finished film
Handled editing and color through final delivery, bringing the location footage together into one finished brand film.
Explore the work
The film & its frames.
From the finished film
Atlanta, in the frame.
Selected frames from Bird × Atlanta. The product, the riders and the city share the frame.
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